How a news feed can help your Web site

You've seen RSS (Really Simple Syndication) in action on other Web sites. Originally called "Remote Site Syndication," RSS Feeds deliver news and information in the form of headlines with summaries that continually update. Site visitors can click on headlines that interest them to read the full story.

The content is updated automatically. So once it's installed, you don't have to do anything.

So why would you want a news feed on your site? You can find a topic such as Business, Health, Science, Entertainment, etc., that will enhance the information that's already on your site.

There are many authoritative sources such as NPR, Yahoo, CNet, The New York Times, Rolling Stone and the BBC. Or you can add a fun, local feed that shows a calendar of nearby events. It all adds up to a steady stream of knowledge on your site.

You can choose topics that appeal to your visitors — or information that helps you and your employees to run your business.

In addition to enhancing your site for Web visitors, RSS feeds can also improve your search engine ranking because search engines will note the fresh content. Google, Yahoo and others track changes in Web sites, and those with new content score higher than static sites.

Contact Sheer Web Design if you want to add a news feed to your pages.

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